When people ask me how I’ve grown my business I tell them two things:
1. Social Media
Workshops changed the game for me and my business because they…
✨ Grow community like no other
✨ Help you establish authority in your field
✨ Build a crazy powerful sales funnel
Oh…and did I mention the street cred?!
As business owners, it’s our job to provide value, create experiences, and share stories on social media so we can build relationships with our clients/customers.
But I want you to know it’s just as important to build your community OFF of social media, too! And workshops are a great way to do it.
So, let’s get planning…
Here are 5 steps to planning the perfect workshop
STEP 1 – Pick A Topic & Decide Who It’s For
Stuck on a theme? Use polls in Stories to ask your audience what topic they would like. Market research is key, friends.
STEP 2 – Reserve Space
Choose a venue that matches the theme. Hosting a Mastermind? Opt for a cozy Airbnb. Brand shoot? Find a loft with lots of natural light. Diving deep into strategy? Try a local co-working space!
STEP 3 – Prep Your Slides
Be sure you don’t overwhelm your audience. Avoid too much text & include graphics and images to break up your amazing info. (Hint Hint…Use Canva!)
STEP 4 – Create Resources
Your attendees should never leave empty-handed so be sure to provide a handout with tangible steps AND include a section for notes! And don’t forget your business cards…it’s all about staying top of mind.
STEP 5 – Make It Interactive
Workshops should be super engaging! Have your participants collaborate and work on at least one task together so they accomplish something before they leave.
Ok, time to plan yours! I can’t wait to hear what you come up with.
Struggling to write valuable content, find niche hashtags, and create IGTVs? We have trainings for all this (and more) inside The Social Squad Society! See you inside! 😊
P.S…Does just thinking about planning content for social media stress you out? Well what if I told you it’s possible to plan and write a month’s worth of content in under an hour?! I promise it’s possible. Ready to take the guesswork and frustration (and hair pulling) out of content planning? Watch this FREE 15-Minute Training!