When I first started Boutique Social DC it was so I could help small businesses succeed on social media AND have the freedom to work from home with my baby girl πŸ’žβ£β£

And because a huge benefit of having my own business would allow me to spend quality time with my daughter, I found myself only creating content for my clients because I thought there was no way I could devote time to her AND create content for my platforms on top of everything else.⁣⁣

Until I realized DUH, SHANNON! REPURPOSE πŸ™ŒπŸΌβ£β£

Ready to expand your reach without working harder?!⁣⁣

Whether it’s a tip, trick, or how-to, find a value-filled post you’ve already shared (or create a new one) and repurpose it!⁣⁣

Here are 5 ways to do it: ⁣⁣

1️⃣) SOCIAL MEDIA πŸ—― Go beyond the ‘Gram! Share a post on Facebook & publish an article on LinkedIn! LinkedIn articles live on your profile & they are easily shared & highly searchable! (Always keep in mind your audience on these platforms are different than IG, so adjust your messaging and language accordingly.)⁣⁣

2️⃣) BLOG POST πŸ‘©πŸΌβ€πŸ’» Up your blogging game & give your SEO a boost by creating a blog post! Once it’s published, share it on Pinterest to drive even more traffic to your blog.⁣⁣

3️⃣) VIDEO πŸ“Ή Never underestimate the power of video! Discuss the same topic as the post & upload it to YouTube and/or IGTV.⁣⁣

4️⃣) FREEBIE πŸ“ Take the value you provided in your post & create a downloadable PDF to help you grow your email list! From guides to checklists, the possibilities are endless.⁣⁣

5️⃣) EMAIL πŸ“§ Include a portion of the post in your monthly newsletter, or break it up & create an email series!⁣⁣

See how easy it is?! Ready to stop reinventing the wheel & make the absolute most out of your amazing content?⁣

I challenge you today to write a tip or repurpose an old one, then flip it and reverse it so you can work smarter…not harder. Then use that free time of yours to enjoy the perks of being a business owner. For me, it’s going on adventures where lattes and hot chocolate are served ❀️⁣

What’s your favorite way to repurpose content?!


Struggling to write valuable content, find niche hashtags, and grow your business on social media? We have trainings for all this (and more) inside The Social Squad Society! See you inside! 😊

P.S…Does just thinking about planning content for social media stress you out? Well what if I told you it’s possible to plan and write a month’s worth of content in under an hour?! I promise it’s possible. Ready to take the guesswork and frustration (and hair-pulling) out of content planning? Watch this FREE 15-Minute Training!