I’m Shannon McKinstrie
The unofficial poster girl for oat milk lattes, pinot grigio, and long walks down the aisles of Target.
I’m also a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight-up scratch.
how did i get here?
Before helping small biz owners grow their online presence and simplify social media, I was a kid begging my dad to let me hold the family camcorder.
Turns out, 8-year-old me was onto something!
I went on to study TV Production in high school, major in Communications and Marketing at Virginia Tech and headed to Atlanta after college to work at CNN Headquarters.
News breaks and overnights became the breeding ground for my love of social media, and when I moved back home to DC, I turned that passion into a career at my 9-5.
But I craved more time for creativity. So, I left the 9-5 gig for good and gave birth to my daughter (and a brand new business).
Boutique Social DC has become more than I ever could have imagined, and I feel so lucky to have created a space for others to grow!
Every day I get to help small businesses shine on social and then watch as their ideal leads come in and their communities thrive.
Best. Job. Ever.
Wherever you are in your journey, I am passionate about helping you elevate your business, make an impact on others, and get results through organic and proven social media strategies.
I’m here for you, friend, and cheering you on every step of the way.
I’m Nicole Rhea
Community Engagement Specialist for Boutique Social DC!