I’m Shannon McKinstrie

The unofficial poster girl for oat milk lattes, pinot grigio, and long walks down the aisles of Target. 

I’m also a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight-up scratch.

how did i get here?

Before helping small biz owners grow their online presence and simplify social media, I was a kid begging my dad to let me hold the family camcorder.

Turns out, 8-year-old me was onto something! 

I went on to study TV Production in high school, major in Communications and Marketing at Virginia Tech and headed to Atlanta after college to work at CNN Headquarters.

News breaks and overnights became the breeding ground for my love of social media, and when I moved back home to DC, I turned that passion into a career at my 9-5.

But I craved more time for creativity. So, I left the 9-5 gig for good and gave birth to my daughter (and a brand new business).

Boutique Social DC has become more than I ever could have imagined, and I feel so lucky to have created a space for others to grow!

Every day I get to help small businesses shine on social and then watch as their ideal leads come in and their communities thrive.

Best. Job. Ever.

Wherever you are in your journey, I am passionate about helping you elevate your business, make an impact on others, and get results through organic and proven social media strategies.

I’m here for you, friend, and cheering you on every step of the way.


I’m Nicole Rhea

Community Engagement Specialist for Boutique Social DC!

I’m a wife, mom of two (with 1 on the way), and your businesses’ social media butterfly. Before joining Boutique Social DC I practiced real estate and loved it since I’m naturally an outgoing person, love meeting new people, and absolutely love connecting with others.
When real estate took a back seat after I had my daughter, I missed community building and networking with other people, but now I get to do this for our social media management clients! 
And since my husband and father are small business owners themselves, helping small and local businesses take their social media platforms to another level is so rewarding.
When I’m not socially engaging for our wonderful clients, I’m volunteering at my son’s elementary school, chugging coffee at my favorite coffee shop, trying stay on top of the never ending laundry, and enjoying “me-time”. Which is why I’m so thankful for date nights with my husband and girls nights with my friends. So I raise my glass of rose to all the entrepreneurs, working mamas, stay-out-home mamas, and amazing supportive partners! And if you ever need to grow your ‘Gram, I’m here for you!