Oh hey there, sweet friend!

I’m Shannon McKinstrie

lover of oat milk lattes, pinot grigio, and long walks down the aisles of Target. 

I’m a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight up scratch.

how did i get here?

Well, to make a long story kind of short (sorry, I’m a talker), I feel like it all started when my Dad let me hold the family camcorder back when I was 8 years old and I never let it go.

I went on to study TV Production in high school, major in Communications and Marketing at Virginia Tech, and headed to Atlanta after college to work at CNN Headquarters.

During news breaks and overnights I fell in love with social media, and when I moved back home to DC I turned that passion into a career at my 9-5.

After the birth of my daughter I decided to leave my 9-5 so I could feed my craving for creativity, and Boutique Social DC was born.

This business has become more than I ever could have imagined and I feel so lucky to have created a space for others to grow!

So wherever you are in your journey, I am passionate about helping you elevate your business, make an impact on others, and get results through organic and proven social media strategies.

I’m here for you, friend, and cheering you on every step of the way.



I’m Nicole Rhea

Community Engagement Specialist for Boutique Social DC!

I’m a wife, mom of two (with 1 on the way), and your businesses’ social media butterfly. Before joining Boutique Social DC I practiced real estate and loved it since I’m naturally an outgoing person, love meeting new people, and absolutely love connecting with others.
When real estate took a back seat after I had my daughter, I missed community building and networking with other people, but now I get to do this for our social media management clients! 
And since my husband and father are small business owners themselves, helping small and local businesses take their social media platforms to another level is so rewarding.
When I’m not socially engaging for our wonderful clients, I’m volunteering at my son’s elementary school, chugging coffee at my favorite coffee shop, trying stay on top of the never ending laundry, and enjoying “me-time”. Which is why I’m so thankful for date nights with my husband and girls nights with my friends. So I raise my glass of rose to all the entrepreneurs, working mamas, stay-out-home mamas, and amazing supportive partners! And if you ever need to grow your ‘Gram, I’m here for you!