Shout out to all the overworked and underpaid social media managers who are always working, forgetting to take breaks, and in constant hustle mode:

It’s beyond time for you to be booked out so you can experience the freedom and real perks of being a business owner.

Tell me if this sounds familiar, friend. You’re…

✔️ Tired of feeling under-appreciated and overworked. You’re having to constantly hustle to get new clients but the hours you’re putting into your business don’t match the income coming in.

✔️So over feeling overwhelmed and like you’re drowning in client work in your social media management business because you keep signing clients who aren’t a good fit and leave you feeling exhausted.

✔️Sick of working off hours, letting your dinner get cold and your spouse get annoyed in the process, just to get things finished.

✔️Done with being constantly glued to your phone, watching Netflix with one eye on your DMs, and juggling your “relaxation time” (i.e. taking a shower) with mentally ticking off your to-dos.

The thing is, you’re more than willing to put in the work to build the social media management business of your dreams

Because you want the kind of business that allows you to work only 4 hours a day and take random afternoons off “just because”.

A business that also brings in enough consistent revenue to let you have the kind of life you want (i.e. treating your family and friends, splurging on vacations, and having regular margaritas, chips, guac AND queso from the cool new bar down the street).

One that leaves you feeling invigorated, not exhausted. Where you get to make an impact on your clients’ lives by helping them make THEIR dreams come true.

One that is profitable, sustainable and future-proofed for the long term. 

A business  that does all of this and still leaves you plenty of time to hang out with your family and do whatever it is you want to do in your life.

Are you ready to start seeing a return on your efforts and for it to stop feeling so hard all.the.time?

Cue the 🙌🎉🍾

Cause it’s time to say “peace out” to self-doubt and the old ways that led you to feeling like you’re drowning in work without the income to show for it…


…and “HIIII, FRIEND!” to learning the step-by-step strategy for having this exact kind of business from someone who has been there, done that and got the jumbo coffee cup to prove it.


A 4-week program designed to give you EVERYTHING you need to create the social media management business of your dreams without the burnout and overwhelm. 

In this program, you’ll…

  • Learn how to attract clients who fully respect your expertise, stick to your boundaries and won’t try to micromanage you
  • Gain clarity in your pricing and knowledge of the SMM field
  • Discover how to stop spending way too much time writing captions that go beyond what your client pays you for
  • Get that much-needed CEO energy and confidence boost so you can finally begin charging your worth

Take it from the woman who turned her love of social media into a 6-figure business from straight-up scratch

In case we haven’t been introduced yet, I’m Shannon – wife, mama, marketing junkie (oh, and the unofficial poster girl for oat milk lattes, pinot grigio and long walks down the aisles of Target).

Before helping small biz owners grow their online presence and simplify social media, I worked at CNN where – during news breaks and overnights – my own love for social media grew. 

I did the whole 9–5 thing for a while, but I quickly realized I wanted more creativity, more time AND more freedom which is when my own social media management business Boutique Social DC was born!

That was 5 years, lots of clients, lots of lessons, and LOTS of cups of coffee ago. Over that time I’ve seen first hand the difference between a SMM business that has real systems and strategies in place…and one that’s cobbled together with no real plan other than “get clients and do the work”. 

I struggled through the hard times and learned from my mistakes quickly, and now I want to help YOU avoid those same mistakes.

I want to help you get to the place of being booked out in your SMM business without having to go through the blood, sweat, tears and nights of ugly crying into your wine glass that I went through.

Shannon’s teaching style was perfect for me as a working mom/spouse, building my side hustle. The course was drip-taught with daily homework that I could implement in real time! Not only did she breakdown the concepts, but also made herself available for additional questions in the Facebook community. The community is helpful and supportive, and I really do feel that I have the tools, skills and knowledge to start my social media management business.


Social Media Manager

Shannon provided everything I needed and so much more this course. She provided wonderful templates, worksheets, and scripts that I was able to implement immediately. It came at the perfect time in my business. This course gave me the push I needed to become the true CEO and start putting systems in place, level up my prices, and she taught me EXACTLY how to create connections with my local community. I am so beyond grateful for the knowledge, wisdom, and confidence that she provided to me and the growth of my business.


Social Media Manager

Hold my marg’ while I tell you exactly what you’re going to get in The Profitable Social Media Manager:


Day 1: Mindset & Discovering Your Dream Clients

Tired of hearing that you need to niche down because *awkward smile* you don’t actually know what your niche should be? Get ready to breathe a huge sigh of relief and find out which kind of clients will help you be profitable and efficient.


Day 2: Clear Magnetic Messaging 

If you want to be a magnet for your dream clients, then you need to learn the art of storytelling and create a clear, captivating bio that will hook ‘em in. Plus, you’ll learn how to begin establishing your personal brand so that you stand out to your audience. 


Day 3: Money Making Offerings

Learn the art of creating offerings and packages that help your clients solve their problems and speak directly to them, but that also match up to your experience and what you WANT to do. Also, learn the art of simplicity when it comes to this (i.e. not overwhelming people with all the options).

Day 4: Money Making Offerings Part II

If you want to have your business working even when you don’t, you need to set things up so you can generate revenue without being glued to your phone. Learn all about passive income, resources, and “secret menu” ideas to help you make money in your sleep!

WEEK 2 Content + Visibility

Day 1: Platforms Simplified

Finding your dreamy ideal clients means knowing where they are hanging out. Learn how to decide where to be and the difference between each social media platform. Plus, you’ll learn how to adjust your messaging for your target market.


Day 2: Content planning the right way

Building your personal brand is a key component of your business. Learn how to create content that speaks directly to your audience and builds your brand so that your audience begins to know, like, and trust you.


Day 3: Social on Blast

Part of your role as a SMM is creating content for your clients, but there is such a thing as overthinking that process. Learn how to craft the perfect caption for your clients and how not to waste too much time doing it. Plus, you’ll learn how to submit content to clients.


Day 4: Instagram Story Gold

Using Instagram Stories on the regular has helped me so much in my business, so you’re going to learn my best strategies for how you can use Instagram Stories to gain visibility and establish trust with your audience.


Day 1: Targeting + Engagement 

Your ideal clients are out there, you’ve just got to find them. Learn how to use hashtags to increase your reach and find those ideal clients. Plus, learn how to engage for your clients on social media so that THEY see great results in their business, too. 

Day 2: Bring On The Leads

To grab those clients, you need to put systems in place so you can easily guide your audience where you want them to go. From landing pages to online calendars and call schedulers, learn how to generate leads, weed out non-ideal clients, and turn potential clients into actual clients.


Day 3: Sales/Discovery Calls

Instagram isn’t the end of the road – to seal the deal on a new client, you need to get them on a sales call. Learn how to run your sales/discovery calls in a way that handles price objections before they even come up and leaves your ideal client begging to sign on the dotted line.


DAY 4: Workshop Magic

Getting offline and establishing yourself in your local area is key to taking your SMM business to the next level. Learn how to plan social media workshops so you can meet potential local clients and begin establishing yourself as an expert in your local community (plus, you can use these strategies for planning online workshops, too!).


Day 1: Client Onboarding

To give your clients the best experience possible from the get-go, you can’t let anything fall through the cracks. Learn how to simplify your onboarding process so that you can do everything from setting expectations and establishing boundaries so that your clients feel fully supported and respect you as a business owner. 


Day 2: Management 1 

Spending hours staring at a blank screen isn’t exactly the definition of “working efficiently”. Learn how to plan content more strategically so you don’t spend hours working on client content creation. Plus, learn how to submit content regularly so your clients are always in the know and don’t feel like they need to micromanage you.


Day 3: Management 2 + Retention

Word-of-mouth marketing is still the best way to grow your business (and, it’s free!). Learn how to keep your clients SO happy that they keep coming back for more and tell their friends about you. Plus, you’ll learn how to encourage those referrals, collect testimonials, and create an overall happy client experience. 


Day 4: Audience Building

Staying top of mind with your audience is key – especially in the busy online world. Learn how to begin building your email list and use email marketing to consistently build on and nurture your connection with your audience.

Plus, you’ll get these awesome bonuses:

  • Onboarding checklist WITH email templates for your clients
  • Caption templates for yourself & niche hashtag vault
  • Content calendar for your clients
  • Worksheets & Homework to help you put what you’ve learned into action
  • TWO Live Coaching Calls for extra 1:1 support
  • Private Facebook Group to connect with other students and ask questions as you go!

Are you ready to leave the overwhelm behind and FINALLY be booked out and have the kind of work–life balance you started your own business for?!

Shannon, can’t I just keep trying to figure this all out on my own?

Here’s the deal: If someone had told me how to do all of this 5 years ago, I would have created a 6-figure business much earlier than I did. 

Instead I learned, tweaked, changed, updated, sweat, bleed, burned, cried…but you don’t have to. 

This program has been intentionally designed to give you the guidance, mindset and clarity you need to step into that CEO energy in your social media manager business.

I’ve been doing social media marketing for 7 years and have had my business now for 5 years. When I first started mentoring social media managers, I was taken right back to the struggles of juggling clients without support, etc. I helped those clients with the very same things I’m going to be teaching you and they’re now getting BIG results.

I’ve put all of this into a course format so that YOU can also start seeing those big results at a more affordable price.


1: I’m super busy already – how much time will I need to dedicate to the program?
Friend, I get that you are busy with work, life, and everything in between. That’s why I’ve structured this program so that you will see results in your SMM business by dedicating just  30 minutes a day. The daily (4 days a week) video lessons are no longer than 10 minutes and the daily ‘homework’ shouldn’t take you more than 20 minutes to do. Imagine this – in just 4 weeks, you could have transformed your current SMM business into the kinda SMM business you actually want to have. Is that worth 30 minutes of your time a day? I think so!

2. Can’t I just keep watching your mini-trainings to learn this stuff for free?
You know I believe in giving value to my audience – but the level of the value you’ll get as part of The Profitable Social Media Manager is beyond what you could ever get from me for free. And, until now, the only place you could get specific advice and training for running your SMM business is in my high-ticket 1:1 mentoring. The Profitable Social Media Manager is the cheapest, most affordable way for you to get the same kind of help I give my 1:1 mentoring clients. Y’all, I remember what it was like having to struggle and hustle HARD to try and make my SMM business profitable…which is why I want YOU to learn how to do it the quick way.

3. Is this for brand new SMMs or already established ones?
The Profitable Social Media Manager is for any social media manager – whether you’re brand new or already established – who is ambitious, purpose-driven and is ready to learn how to run their business on their own terms (and not be treated like someone’s admin).

If you’re just getting started, then what’ll you’ll learn in the program is how to avoid the struggles, challenges and time it took me to get my SMM business to the place where it is profitable, enjoyable, and thriving. 

If you’re already established or have been doing it for a while, you’ll learn how to tighten up your business, work through stuck points, and actually grow your SMM business (to the point where you’re outsourcing and hiring team members)


Friend, here’s the thing: you SHOULD be able to set your “Automatic Reply” to ON and take a vacation whenever you want to.

You SHOULD be able to spend time with your family, treat yo’self and them to nice things, and make a real impact in the world without having to sacrifice all of your time and sanity.

You should be able to get to do all of these things (and more) in your social media management business – stick with me and we’ll get you there.